The process of becoming a professional marketing speaker consultant really never occurred to me. I was going along with my life paying attention to the normal stuff, family, work, and friends. And then it was suggested that I attend the Players Workshop of The Second City, one of the oldest and most prestigious improvisational comedy schools in the world, located right in my own backyard, Chicago. This is where I decided to embark on a professional marketing consulting speaking career.

Being a marketing speaker consultant and trying to motivate people is a difficult business, influenced by a myriad of psychological and environmental factors which alter from person to person, from company to company and from manager to manager. Then try to add value-based marketing to the equation and you have the need for a professional marketing speaker consultant. Many marketing speaker consultants are members of the National Speakers Association and have access to other marketing speaker consultants to share ideas and try out their new material.

If you have managed people you know that there is always a need for some fun and frivolity in the workplace and this is where a marketing speaker consultant can help increase employee morale and retention. Some Managers are incapable of adapting their management style and behavior to cater to the differences in people to be able to motivate all those whom he or she is responsible for. This is where marketing can be a tool to provide you with a competitive advantage in the marketplace and a marketing speaker consultant can add value to any company meeting or function.

It is extremely important to consider how we interact with others and the impact the marketing speaker consultant will have on the behavior and values of employees and others. Some marketing speaker consultants seem to have a track record of success, but a glance under the surface reveals that they are not as effective as their video/DVD or web site may suggest. However, other marketing speaker consultants seem to have a tried and true formula for success that connects with the employees and the audience and they are highly regarded by all who attended their session. Many professional marketing speaker consultants make a point of studying their client’s organization in-depth, prior to the program to ensure they are communicating in the parlance of the organizations language and culture.

Motivation and humor do go hand-in-hand, some psychologists and marketing speaker consultants are attempting to determine precisely what people laugh at, and why. And while scientists have been investigating humor since at least the 1960s, only recently have they brought the data together into encompassing theories of humor, says University of Western Ontario psychology professor Rod Martin, PhD, author of “The Psychology of Humor: An Integrative Approach” (Academic Press, 2006).

“There is a lot of research out there—I found over 4,000 articles, peer-reviewed journal articles, on the psychology of humor—but it hardly ever gets mentioned in textbooks or scholarly books,” Martin says. This is why marketing speaker consultants need to be considered for your next company meeting or event. I would welcome the opportunity to personally speak with you about my customized marketing speaker consultant services. My marketing speaker consultant workshops are always high content and high energy.